According to a new study by Visa Inc. “B2C Electronic Commerce in Latin America and the Caribbean: Beating All Odds.”, retail e-commerce in Latin America, including travel and tourism, rose to nearly $11 billion in 2007, up from about $5 billion in 2005 and $7.78 billion in 2006, and is expected to surpass $16 billion this year and reach nearly $30 billion by 2010.
Sales figures for leading Latin American markets, with sales in millions of dollars for 2007, 2006 and the percent change:
Country
2007
2006
%
Brazil
4,899
3,541
38%
Mexico
1,377
868
59%
Venezuela
821
490
68%
Caribbean (except Puerto Rico)
818
585
45%
Argentina
739
619
19%
Chile
687
472
46%
Central America
499
360
39%
Puerto Rico
445
384
16%
Peru
218
145
50%
Columbia
201
175
15%
Others
203
165
23%
Following are the categories cited by consumers, with the percentage of consumers saying they shop each category:
Books, music, movies
21.4%
Tourism and travel
16.9%
Electronics
13.9%
Software
12.3%
Appliances
9.1%
Services
7.7%
Flowers, gifts
6.7%
Food
4.3%
Games
3.1%
Spare parts
2.8%
Furniture
1.8%
Source: Internet Retailer
e commerce, Latin America, statistics
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