A couple of days ago, Google’s online productivity suite Google Docs and Spreadsheets just turned two years old. And through those two years, we have witness how Google tried their best to improve its features to gain a significant stronghold in the market for online productivity. For a while I thought Google Docs was doing pretty well as I’ve known several people using the online application for collaboration and work-sharing. But I may be wrong as two recent studies, one published by Compete and the other by Clickstream technologies found surprising data and results.
According to the Compete study, although Google Docs & Spreadsheets continue to attract significant number of casual users, these users however don’t stay that long on Google Docs & Spreadsheets service. Of the number of unique visitors of Google Docs and Spreadsheets, only 58% of them actually use one or two of the services available on the site. (more…)
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