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Exploring Website Demographics with Quantcast & Microsoft

Google has started to open up their demographic tracking system to advertisers with Google Ad Planner and Google Trends users, but here is a look at two other established ways to find demographic info on almost any website.

There are two well-known publicly available free tools showing users’ demographics for any website: Quantcast and MSN adCenter Labs. While neither of them can be considered 100% accurate, they provide some interesting data worth looking into.
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Original story: Search Engine Journal
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