YahooPete has visited the forums lately to announce a number of new features within Yahoo Search Marketing for the month of July. Now, there are ad performance report enhancements which contain three new columns: your ad ID, a visual representation...
In May, we reported that Yahoo stopped enabling signs ups and enrollments for the Yahoo Ambassador Program. The Ambassador program is basically a higher level of support for the Yahoo Search Marketing product and service. Today, I noticed a WebmasterWorld...
A couple weeks ago we reported that more Google AdWords phishing email scams were being sent out. While those emails continue to be sent out, the same scam artists are sending out similar emails branded for Yahoo Search Marketing. Here...
A forum member pointed us to a Yahoo ad Library which entitles you to an on-demand banner advertising solution. You can choose ad templates and customize them for your company and service and then choose a publisher you want to...
Yahoo, historically, has always been perceived as a company that took click fraud seriously. In fact, they launched the Traffic Quality Center in 2007 to make that statement. In addition, we have seen examples of Yahoo refunding money to advertisers...
A WebmasterWorld thread reports a change to the Yahoo Search Marketing terms of service. The change basically says that Yahoo can add or edit your ads and you must pay for the clicks on those ads. Here it the legalize:...
Yahoo made small, but significant changes, to the layout of the top search ads. It seems like Yahoo is now showing a maximum of three ads at the top of the page, when they use to show four ads. Plus,...
An interesting phenomenon is occurring within Yahoo Search Marketing that has been expressed pretty intensely by affected advertisers at WebmasterWorld. According to the impacted advertisers, the quality of their campaigns have gone down because of false impressions that have been...
Try it, a search on plumbers or bowling or lawyers and so on all may return a fourth line to the search ads at Yahoo Search. The fourth line might show a geo-location. Here are some pictures: If the advertiser...
A forum member pointed out that the Yahoo Ambassador Program signup page is no longer accepting new members. I'm not able to find any news on this story at press time, but I do have a screenshot of the page:...
A WebmasterWorld thread has a copy of an email a Yahoo Product Submit advertiser received. The email basically says that Yahoo will be switching from a flat category price structure to a bidding marketplace type of structure, like we have...
Last night, the big news was again Microsoft/Yahoo/Google business dealings. You can see all the headlines at Techmeme, including (1) Microsoft might start the hostile takeover today (tomorrow) and (2) Yahoo might announce they will continue to carry Google ads...
Want to see invalid clicks on your Yahoo Search Marketing campaign? The YSM team has launched a new feature called the Click Filter Report. This report shows you data on clicks that Yahoo has deemed invalid, and can be customized...
Search Engine Watch Forums moderator, abbottsys, posted detailed feedback on Google Ads Being on Yahoo Search. The Search Engine Watch Forums thread has only one post but deserves a lot more participation, in my opinion. Normally, I would summarize, but...
Yahoo's new minimum bids are now official live, and several advertisers have posted their new minimum bid increases at both WebmasterWorld and Search Engine Watch Forums. Each advertiser who noticed a change in their minimum bid said they noticed an...
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