In my day to day SEO for my clients and for myself, I’ve come across a number of tools of the trade, some really good, some, well, not so good. Here are a few items in my geek toobox that I use daily and highly recommend.
Jerry Yang announced he is stepping down from the CEO role at Yahoo!
Cloud computing is a hot topic this year, with IBM, Microsoft, Google, Yahoo, Intel, HP and Amazon all offering, using or developing high-end computing services typically described as “cloud computing”. We’ve started using it in our lab, like many research groups, via the Hadoop software framework and Amazon’s Elastic Compute Cloud services.
Today Adobe announced that they've made a special version of the Flash Player available to Google and Yahoo that allows them to fully index rich Internet applications and other SWF content. The content in rich Internet applications is now available to Google, and that means that RIAs should be easier to find in Google.
In the past day, both Google and Yahoo have launched new browser plugins that enhance the functionality of the browser. Google in fact has two plugins - Gears (renamed from Google Gears), and a new plugin for Google Earth.
I’ve discussed image and video optimization in my various S E O 101 posts and free eBooks, so I thought I’d point out some quick examples of how a variety of content can give you a kick start in search engines in this world of
Microsoft is trying to do another deal with Yahoo!, which will not require Microsoft to buy the entire company.
Since the Overture acquisition Yahoo! Search Marketing has lost much of its relevance due to click arbitrage and a dirty ad syndication network.
Yahoo's strategy to increase the search market share is to add features that can't be found at Google or somewhere else. The problem is that these features need to be distinctive and useful enough to attract the attention and make people switch to Yahoo or at least use it a secondary search engine.
Watching the Microsoft attempt at acquiring Yahoo over the past few weeks reminds me a lot of a real estate transaction. You know, an offer is made and either countered or ignored and the waiting game starts. The buyer wants to get the best deal possible on the property while the seller hopes for either more money from the buyer or a better offer from someone else.
Microsoft decided to pull back their Yahoo! bid. How much will Yahoo! shares be worth tomorrow? Please vote on the blog. :)
{ Image licensed as Creative Commons by Patrick Woodward. }
Yahoo! announced a 2 week test of syndicating AdSense ads across up to 3% of their US search queries.
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