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Using Google’s Insights for Search, Pingdom has “looked at 12 of the top social networks to answer a simple, but highly interesting question: Where are they the most popular?”. In their post, Social network popularity around the world, they surveyed MySpace, Facebook, Hi5, Friendster, LinkedIn, Orkut, Last.fm, LiveJournal, Xanga, Bebo, Imeem and Twitter. Their technique was simple: search for MySpace and use the “regional interest” estimates. Here are some observations they made:

Charlene Li
Vice President and Principal Analyst
Forrester Research

Recently named one of AdvertisingAge’s “Women to Watch 2008″

What determines our behavior or beliefs? Are we influenced by people who are the well-known and popular leaders — political, social, religious — in our society or by the few hundred people that are in our immediate social network — family, friends and co-workers. It’s reasonable to assume that it varies by domain or topic, with your music preferences falling in the first category and your spiritual orientation in the second.