Just got this from my email sent by Google to all Ad Manager Administrators. Google is rolling out some new features and updates of its Ad Manager. For those not in the loop, the Google Ad Manager is a hosted ad management solution that can be used by Google Adwords advertisers for selling, scheduling, delivering and measuring their direct-sold and network-based ad inventory. (more…)
The Inside Adsense Blog has just announced that Adsense for Domains is now available to all publishers who owns several domains which are not really live sites. Whereas previously the only way that domain owners can earn from their registered dormant sites was to let third-party publishers to run their ads on those and then earn a miniscule of earnings.
For some reason, internet marketing is full of TLA’s – Three Letter Acronyms. And TLA is my favorite TLA.
What The Heck is a KPI?
One of those acronyms that frequently furrows brows in the conference rooms is KPIs:
Key Performance Indicators. http://en.wikipedia.org/wiki/Key_performance_indicators
T-Mobile and Yahoo has just announced a new partnership that brings Yahoo’s mobile search facility - oneSearch to T-Mobile’s customers via its web2go services. With this new agreement, T-Mobile has now completed its suite of mobile services under web2go which provides easier way of navigating the web, customizable home page, mobile shopping and downloading facility and of course now, Yahoo’s oneSearch.
Google AdWords is rolling a new tool that would let AdWords members identify which keywords their potential customers are searching for and to help them identify which keywords they should advetise on and which keywords are relevant to their landing pages. This new AdWords tool is called the Search-based keyword tool.
Although Flash-enabled ad campaigns could be powerful form of advertising, its complex structure makes it difficult for advertisers to measure how users are interacting with those ad widgets to see how effective those ads really are. Up until now, as Sprout through its widgetized Ad campaign creation tool Sprout Mixer, is integrating Google Analytics to its Flash ad campaigns. (more…)
Online advertising is not growing, and it has been declining since Q3 2007. TechCrunch’s Erick Schonfeld has the graphical data to prove that the combined ad revenues of Google, Microsoft, Yahoo and AOL account only for 0.6 percent growth from Q2 2008 to Q3 2008. That was coming from a declining trend in ad revenues which started from the Q3 to Q4 of 2007 where the ad revenue rate was at its highest at 12.7 percent.
Last May when I covered the Microsoft Live Search Cashback program, I must admit that I found it a bit outrageous as a way for Microsoft to promote its Live Search engine. And I could say that back then, I was not alone in feeling that way about the cashback program. A couple of months later, Microsoft reported that despite not gaining significant traction, the cashback program is still getting good amount of usage as well as traffic to its Live Search portal brought about by the program.
Microsoft is all over the news headlines today. Aside from the “sweeping” new social features that it is introducing to the Live.com portal, Microsoft also announced the release of the Live Search API which is also known as Project Silk Road. (more…)
YouTube is yet again embarking on a revenue scheme in the hopes of generating income from its existence on the web, and being the number 1, video sharing site for that matter. It will soon be rolling out Sponsored Videos. This is nothing but Google Adwords for advertisers and Sponsored Links or Ads for users. (more…)
Google has just announced that it’s Ad Planner, a tool which is used by both publishers and advertisers for analyzing user demographics and search behavior that was launched last month is now available to everyone. The Ad Planner is most useful for planning advertising campaign and identifying targeted demographics for search advertising. (more…)
A Russian Company is suing Google for copyright imfringement of the company’s alleged contextual advertising technology. The said technology was said to be patented by the Russian company - “Era Vodoleya” one year before Google started using it. The company’s CEO said that contextual advertising was invented by them sometime in 1988.
Finally, after several times of delaying its implementation, Google decided that pursuing their search ad agreement with Yahoo is not worth the legal battle. And so, it what most of us was expecting, Google withdraw from the agreement. It’s over. Cancelled. Won’t push through as planned.
Google had a valid reason to walk away from the deal, and it so eloquently expressed this via a post at the Official Google Blog with lines that said:
In what could be their last ditch effort to get the approval of the US Department of Justice, Google and Yahoo were reported to have revised the TOR of their pending search ad deal. Instead of the previous 10 years duration, the deal’s coverage was not reduce to 2 years. The deal also puts a cap to the search revenue that Yahoo can collect from the deal to only 25%. In addition, Google advertisers will also be given an option not to be placed on Yahoo search results page.
I just received notification that SpyFu Kombat was launched today.
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