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On-Demand Indexing by Google Custom Search Engine

Google has introduced a new system to work in conjunction with its already existing Custom Search Engine (CSE).

Since the launch of the CSE, its had a downfall for smaller publishers. The engine couldn’t index the entire site properly. With the introduction of the new system, Google’s CSE is able to index full sites using sitemaps with on-demand flexibility.

Source: Search Engine Journal

Link Building Info: Before you Start Building Links - Link ...

Link Building Info[Link Building Info] Search Engine Genie is an Ethical Search Engine Optimization Company Specializing in Search Engine Marketing, S

Source: SEO Files

Is Your SEM Truly Looking at Search Holistically?

 Chris Boggshttp://searchenginewatch.com/3631134 [clickz Author: Chris Boggs] To achieve SERP nirvana, your search engine opti

Source: SEO Files

Can you survive 24 hour without Google?

Rob Dubbin, a writer for “The Colbert Report”, wrote an op-ed in the Washington Post, Just Let Me Check One Last Thing…, on his attempt to last 24 hours without using any of Google’s services. The test was undertaken on the tenth anniversary of Google’s founding. It did not go well.

Source: UMBC ebiquity

The Fonz is Cool. Cuil, Not So Much.

The Fonz is CoolThe buzz the past few days has largely centered around the new search engine, Cuil.com, created by some former Googlers, including SMX West 2008 Keynote Speaker Louis Monier.

Source: SEO in the Desert

Reciprocal Linking for Ranking is Anything But Dead

Over the past couple of years I’ve heard the mantra that the value of reciprocal linking is diminishing daily, to the point where it’s no longer worth the time and effort.

Even Google’s Matt Cutts has said, “As Google changes algorithms over time, excessive reciprocal links will probably carry less weight.”

Source: SEO in the Desert

Director of SEO

Here’s a great job opportunity in Minnesota that I thought I would share:

Job Title: Director of SEO

Description:

Source: SEO in the Desert

A Framework For Enterprise Search Engine Marketing Strategy

Search Insider[Search Insider] Throughout the 50 columns that I’ve written over the last two years for MediaPost Search Insider, I’ve often noted that I’m an advocate of the holistic approach to search engine marketing, particularly for large enterprises. There is only one search engi

Source: SEO Files

Google “Do you mean…?” Results Baffling

Lately I’ve noticed that the “Do you mean keyword?” results in Google vary quite a bit from a toolbar or search box search. For instance, let’s take a search for “rayban sunglasses” as an example. Most folks search for “ray ban sunglasses” (with the brand name as two words), but there is still a large number of searchers looking for the brand name as a single word.

Here’s what I get as I write this:

Image of search for rayban sunglasses

Source: SEO in the Desert

Importance of Diversity in SEO

Tip - Diversify content for searchI’ve discussed image and video optimization in my various S E O 101 posts and free eBooks, so I thought I’d point out some quick examples of how a variety of content can give you a kick start in search engines in this world of

Source: SEO in the Desert

Yahoo & Real Estate: Is the Property Value Inflated?

Did search giant Yahoo make a mistake rejecting Microsoft?Watching the Microsoft attempt at acquiring Yahoo over the past few weeks reminds me a lot of a real estate transaction. You know, an offer is made and either countered or ignored and the waiting game starts. The buyer wants to get the best deal possible on the property while the seller hopes for either more money from the buyer or a better offer from someone else.

Source: SEO in the Desert
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