I was consulting with a new client yesterday who has just completed her first eBook. She was hoping to just put it up on the internet and sit back while the money rolls in. After speaking with her for a short time, she finally realized that writing the eBook is just one of the stops [...]
Before I started writing online in 2005, I thought that all press releases were sent by large companies and celebrities. I also thought they were sent directly to the editors of major newspapers and magazines. That may have been the case just 10 years ago, but it is a completely different story now.
Anyone can send [...]
One part of my online business involves marketing for three small businesses. I write articles, blog, and send press releases for a handyman, an insurance agent, and a plumbing company. You can do the same thing as you are building your online business.
I began by setting up a blog for the handyman two years ago. [...]
A press release is an announcement of what you are doing. You can send one when you first start writing your eBook, have completed your eBook, or when you have done anything you want to share with the world. I usually send one each time one of my courses begins, or when I have reached [...]
In the olden days, about five years ago in internet years, individuals did not send press releases on their own behalf. There were unwritten rules about things like that, and no one would have dreamed of breaking the rules. The media - newspapers, magazine, radio stations, and television networks - determined what was news and [...]
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