I’ve more or less come to the conclusion that SEO is now a commodity. It seems that just about everyone in the web design / web marketing industry is now also an SEO. So the obvious move is up the value chain. For me that means Conversion Optimisation and Analytics .
2008 to be the year of the site optimisation?
When I say ’site optimisation’ I’m talking about page analysis and optimisation based on statistical analysis of different versions of your page/page elements. In common parlance - A/B testing, Multi-Variate testing and Behavioural Targeting.
I’ve always been fascinated by psychology, and the psychology of Internet users is super cool in my opinion. What makes the Internet such a great place to learn about human psychology? The ability to test and measure like no other medium.
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Red Cardinal