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Online Marketing

Social Marketing Central Woman Stands to Lose Her Home

Her name is Trina L.C. Sonnenberg, and she’s in danger of becoming part of a growing group of people in the U.S. who are in danger of losing, or have already lost their homes.

But she isn’t sitting around waiting for a bailout. She’s being proactive and using her web business to pull herself out of the mess she’s in.

Here’s her message to Social Marketing Central members:

Source: Link Building and Blog Marketing

One More Reason For Damien To…

…set up shop and offer commercial PR services to Irish companies wishing to engage the online channel.

Not wishing to be outdone by Grandad, and just to tell the world that I too joined the illustrious list, I can announce that I too was on the distribution for the PR detailing the latest news about the Irish Times.

Source: Red Cardinal

One More Reason For Damien To…

…set up shop and offer commercial PR services to Irish companies wishing to engage the online channel.

Not wishing to be outdone by Grandad, and just to tell the world that I too joined the illustrious list, I can announce that I too was on the distribution for the PR detailing the latest news about the Irish Times.

Source: Red Cardinal

Big Seminar - Opportunity for Joint Ventures and Continuing Education

The Big Seminar is coming to Atlanta next month and I will be there. Conferences such as this one give you the opportunity to meet joint venture partners, listen to speakers talk about the latest internet marketing techniques, and to continue your education. Please join me at this seminar and I will rebate you 75% [...]

Source: EBook Writing and Marketing Secrets

European Internet Marketing Statistics

I doubt anyone who works in the Internet industry needs any evidence of the huge surge in activity over the past year. Virtually everyone I speak to these days is reaping rewards.

European Online Marketing Spend 2008

We all need figures to back up our assumptions and budget proposals. Here’s a handy prediction from IAB Europe which shows that Europe is fast catching up with our North American counterparts when it comes to advertising spend online:

[O]nline advertising spend within the IAB network in Europe during 2007 will reach 11.5 billion euro, up from 8 billion euro in 2006. This is a like for like increase of 38% on last year’s market value. The spend includes values for display advertising, search marketing, classifieds and directories and email marketing.

Source: Red Cardinal

European Internet Marketing Statistics

I doubt anyone who works in the Internet industry needs any evidence of the huge surge in activity over the past year. Virtually everyone I speak to these days is reaping rewards.

European Online Marketing Spend 2008

We all need figures to back up our assumptions and budget proposals. Here’s a handy prediction from IAB Europe which shows that Europe is fast catching up with our North American counterparts when it comes to advertising spend online:

Source: Red Cardinal

Running Conversion Optimisation Tests? Save Time - Copy Google

I’ve more or less come to the conclusion that SEO is now a commodity. It seems that just about everyone in the web design / web marketing industry is now also an SEO. So the obvious move is up the value chain. For me that means Conversion Optimisation and Analytics .

2008 to be the year of the site optimisation?

When I say ’site optimisation’ I’m talking about page analysis and optimisation based on statistical analysis of different versions of your page/page elements. In common parlance - A/B testing, Multi-Variate testing and Behavioural Targeting.

I’ve always been fascinated by psychology, and the psychology of Internet users is super cool in my opinion. What makes the Internet such a great place to learn about human psychology? The ability to test and measure like no other medium.

Source: Red Cardinal

Running Conversion Optimisation Tests? Save Time - Copy Google

I’ve more or less come to the conclusion that SEO is now a commodity. It seems that just about everyone in the web design / web marketing industry is now also an SEO. So the obvious move is up the value chain. For me that means Conversion Optimisation and Analytics .

Source: Red Cardinal

Digiweb Online Edge Presentation

Last week Eoghan McCabe, Laurence Veale and myself were the speakers at Digiweb’s second Online Edge event.

I’ve packaged my presentation up and posted it to youtube:

Unfortunately it’s not easy to read some of the images used (if any attendee wants the .ppt file leave me a comment and I’ll email you the master).

If you’re looking for a good generic keyword tool my personal favourite is Wordze. For purely Irish data I’d advise using an Adwords campaign.

Source: Red Cardinal

Digiweb Online Edge Presentation

Last week Eoghan McCabe, Laurence Veale and myself were the speakers at Digiweb’s second Online Edge event.

I’ve packaged my presentation up and posted it to youtube:

Unfortunately it’s not easy to read some of the images used (if any attendee wants the .ppt file leave me a comment and I’ll email you the master).

Source: Red Cardinal

Web Marketing Specialist Contract Available

One of my clients has a really fantastic opening available. They are a large cutting-edge Global Internet Brand, and I can safely say that if I was looking to go back working for the man I’d be applying myself.

The position is Fixed Term Contract for an email marketing specialist (but I’m sure if you’re the right candidate they’ll want to hang onto you).

Some Details:

Role: Email marketing specialist responsible for building HTML email marketing campaigns;

Desired Experience:

* HTML, DHTML, CSS expert
* Experience of email marketing tools (e.g. Responsys/Exact Target)
* Experience with DreamWeaver
* Photoshop background an advantage
* Familiar with OOD and OOP
* 2 years experience in either email marketing or web design/development

Source: Red Cardinal

Web Marketing Specialist Contract Available

One of my clients has a really fantastic opening available. They are a large cutting-edge Global Internet Brand, and I can safely say that if I was looking to go back working for the man I’d be applying myself.

The position is Fixed Term Contract for an email marketing specialist (but I’m sure if you’re the right candidate they’ll want to hang onto you).

Some Details:

Role: Email marketing specialist responsible for building HTML email marketing campaigns;

Desired Experience:

Source: Red Cardinal

entertainment.ie - Exploring the Pitflls of Site Redesigns

entertainment.ie is allegedly ‘The most popular entertainment website in Ireland’, with 168,000 Irish visitors per month generating 2.5m page impressions. By Irish web standards that’s a considerable amount of traffic.

Well entertainment.ie have just launched a new site design, and I have to say it’s quite a revelation compared to its predecessor:

entertainment.ie homepage new image
entertainment.ie homepage redesign

Here’s the old homepage which I pulled from Google’s cache:

Source: Red Cardinal

entertainment.ie - Exploring the Pitflls of Site Redesigns

entertainment.ie is allegedly ‘The most popular entertainment website in Ireland’, with 168,000 Irish visitors per month generating 2.5m page impressions. By Irish web standards that’s a considerable amount of traffic.

Well entertainment.ie have just launched a new site design, and I have to say it’s quite a revelation compared to its predecessor:

Source: Red Cardinal

Spamming Ebay

Not sure if this was an in-house job or external. Doesn’t really make a whole lot of difference.

Murrays Europcar Spamming Ebay

Can’t think of any way ">this couldn’t be considered spam?

From the Ebay listing:

Please Note: This is not an auction for a free car hire in Ireland, or to purchase or receive a free Sat Nav system, but it is a promotional offer from Murray’s Europcar for a free Sat Nav rental when booking your cheap car rental in Ireland.

Should you wish to bid on this offer, please contact seller and your request / reservation will be made.

*sigh*

Source: Red Cardinal
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